Front Liners
Employees
are the front liners. This means they are the first contact that the customer
has with your business, service or product. It is your job as a owner and
manager to make sure they are giving good service. Train
your employees to give good service.
Color and Age
I
have seen front line people treat certain customers different because of their
skin color or age. You need to make sure
your employees are trained to see everyone equal or green. Green as in money.
When
a person of color or a certain size goes into their wallet.
They
do not put out a black, brown, or pale dollar. The dollar is green and worth
something. The customer should be treated as green. If the employee wants to
think in terms of color, it should be gold. The customer is golden.
It
doesn't take much time to discuss with employees on how important good service
is and give them suggestions to how to give it.
Walk in-Extra Special
Walk
in business are usually at stores and shops. There is an advantage, you didn't
have to go after the customer. They walk in freely on their own will.
They
are looking to buy. They should be treated extra special.
Have
you ever walked into a store, looking for something? People who work at the
store walked by you and never ask you if you need assistance.
Greeter
I went to on a Saturday morning to a home
improvement store known for the color orange. Right at the entrance, there was
a woman from the store she greeted me and asked if I was looking for anything.
I told her what I needed. She knew the store and directed me to the exact place
I needed to go. I was out of the store in less than 5 min. A true bonus for the
usually time exhausting Saturday.
Usually,
when I go to the this type of store, I feel like I'm on a Safari for what I
need. Going from aisle to aisle to locate store associate or discover where the
product is myself.
Store Map
One
suggestion for the stores is to provide a map when the customer comes in. The
greeter person at the door could circle or draw a line to where the customer
want to go. At the register, the customer could give the cashier the map and
they could recycle it in a recycling bin. Making the company green.
Saving
the customers time can be a super service for them.
Give
the customers directions for spending money in your store and who knows they
amy purchase more because the stress of locating that one item is lifted and
they may look for more items that they may have to purchase. A map of the store
could be their own personal treasure map. The customers’ added treasures are
money in your pocket.
On
the map, you could put a coupon for their next visit.
Here
is a mantra I would like to leave you with that you see after every MIHY blog.
It is from the book, The Magic of
Thinking Big by David J. Schwartz.
Plant Service, Harvest Money.
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