Christmas is
here. Some businesses give their customers a surprise gift, a discount.
I love BBQ.
A few years ago, I ordered a ¼ slab of BBQ rib dinner at one of my favorite BBQ
place in the city. During the holiday season, I had ordered the same dinner before and knew the exact
amount of the order. , I remember I had the exact change ready.
The cashier
told me the total and it was less than I usually paid. The cashier said “Merry Christmas, we took 10% off your order. The
owner wanted to thank you for your business. I thought that was very cool and
nice.
The notion
that a business owner would say "thank you" and give an automatic discount
without a coupon or code, just because he could.
I started to
look at different ways that some business give discounts and if they are
effective.
One awesome
discount I found was when a couple had their one-year old baby in a restaurant.
The baby was very good, no crying. When the couple’s bill arrived they received
a $5 discount for “Well Behaved Kids.”
What a
surprise for the proud parents and what kind of feeling they experience. Are they going back to that restaurant? Heck, yeah!
As a
business, you can have some fun like have your customers order in a different
character or person’s voice like Captain Picard from Star Trek: The Next
Generation or Nic Gage for a discount.
One thing
that I have noticed when I am in a restaurant is someone who has their cell
phone on the table during the meal and constantly checking it.
One
restaurant in Los Angeles gives a 5% discount on a meal for those who surrender
their device before being seated.
The owner said “ It’s about two people
sitting together and just connecting, without the distraction of a phone…create
ambiance where you come in and really enjoy the experience and the food and
company.”
A discount
and promoting human connection is a total win-win for the customer and the
business. Surprise the customer, something unexpected at the right moment like
at the counter or when bringing the check out.
What a great way to build customer loyalty and have fun.
Plant
Service, Harvest Money from the book, The
Magic of Thinking Big by David Schwartz
Hello, May I
Help You, Adventures In Customer Service posts each week.
Sources:
mashable.com/2012/08/19/discount-restaurant-no-phone/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mashable%2Fmobile+(Mashable+»+Mobile+Feed)http://abcnews.go.com/Lifestyle/restaurant-family-behaved-kids-discount/story?id=23701363
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